
Chic boutiques like Moon + Arrow and Ritual Shoppe are carrying zodiac jewelry, smudge sticks, and energy crystals. There’s evidence of Philly’s over-the-moon obsession for all things astrological everywhere. I’m a fire sign.” A pal in Delco disclosed that she recently started pulling daily tarot cards for stress relief. After I had a tiff on the phone with my passionate, temperamental sister - an Aries, obviously - she said, “Sorry I overreacted. As the season changed, acquaintances on Instagram started using #VirgoSeason instead of #fall. At happy hour, over coffee, after a workout - everyone was talking about horoscopes and tarot decks. Both mentions were dropped as matter-of-factly as if the speakers had told me they had two brothers or grew up in South Carolina.

A month later, another interviewee brought up her sign, unprompted. She then went on to explain why hers (she’s an empathetic Pisces) made her especially suited for the hospitality industry. When this happened to me a few months ago, it was doubly strange, because the restaurant owner I was interviewing asked me - of all questions - my sign.

For journalists, it’s always a little startling when an interviewee asks the interviewer a personal question.
